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Unify Anonymous and Known Individual Profiles Example
This example shows how known and anonymous individual profiles are unified.
Example
The Engagement Mobile SDK Registration Id is a shared identity across Data 360 and MobilePush (in Marketing Cloud Engagement). The Registration Id is a
unique identifier generated when a mobile app is installed.
These profile and engagement data lake objects (DLOs) combine to create three unified individual profiles. After unifying the data with a match rule, the first unified profile is anonymous, and the other two are known.
DLO 1: Marketing Cloud Engagement Source Individuals Data Stream
| Subscriber Id | Data Source | Is Anonymous | First Name | Last Name | Registration Id | |
|---|---|---|---|---|---|---|
| SUB-6014 | SFMC_1487860 | 0 | Howard | Davis | hdavis@gmail.com | 9091-7065 |
| SUB-4161 | SFMC_1487860 | 0 | Lisa | Jones | L.Jones@yahoo.com | 5751-8359 |
DLO 2: Mobile Identity Data Stream
| Individual Id | Data Source | Is Anonymous | First Name | Last Name | Registration Id | Timestamp | |
|---|---|---|---|---|---|---|---|
| 18123-1001 | My_Mobile_App | 1 | 6571-8001 | 2021-12-16 12:00:00 | |||
| 18123-1002 | My_Mobile_App | 1 | 9091-7065 | 2021-12-16 12:00:00 | |||
| 18123-1005 | My_Mobile_App | 1 | 5751-8359 | 2021-12-16 12:00:00 | |||
| 18123-1005 | My_Mobile_App | 0 | Lisa | Jones | L.Jones@yahoo.com | 5751-8359 | 2021-12-16 12:10:00 |
DLO 3: Mobile Engagement Clicks Data Stream
| Event Id | Data Source | Device Id | URL | Timestamp |
|---|---|---|---|---|
| 88111-3001 | My_Mobile_App | 18123-1001 | https://www.northerntrailoutfitters.com/default/homepage | 2021-12-16 12:00:00 |
| 88111-4001 | My_Mobile_App | 18123-1002 | https://www.northerntrailoutfitters.com/default/homepage | 2021-12-16 12:00:00 |
| 88111-5001 | My_Mobile_App | 18123-1005 | https://www.northerntrailoutfitters.com/default/homepage | 2021-12-16 12:00:00 |
| 88111-5002 | My_Mobile_App | 18123-1005 | https://www.northerntrailoutfitters.com/default/kids | 2021-12-16 12:00:01 |
| 88111-5003 | My_Mobile_App | 18123-1005 | https://www.northerntrailoutfitters.com/default/kids-toddlers | 2021-12-16 12:00:03 |
| 88111-5004 | My_Mobile_App | 18123-1005 | https://www.northerntrailoutfitters.com/default/toddler-zipline-rain-pant-3010742AZ1.html | 2021-12-16 12:00:07 |
| 88111-5005 | My_Mobile_App | 18123-1005 | https://www.northerntrailoutfitters.com/default/checkout-login | 2021-12-16 12:00:10 |
| 88111-5006 | My_Mobile_App | 18123-1005 | https://www.northerntrailoutfitters.com/default/checkout?stage=shipping#shipping | 2021-12-16 12:00:11 |
Identity Resolution Match Rule: Party Identification Identification Number (Exact); Additional Information: Party Identification Type (App Identifier) and Party Identification Name (Mobile SDK Shared Identifier)
Unified Profiles
| Unified Individual Id | Is Anonymous | First Name | Last Name | Registration Id | Unified Profile Category | Profile Explanation | |
|---|---|---|---|---|---|---|---|
| UUID-1 (18123-1001) | 1 | 6571-8001 | Anonymous | This unified profile contains only anonymous source data from the Mobile Identity Data Stream (DLO 2) and the Mobile Engagement Clicks Data Stream (DLO 3). | |||
| UUID-2 (18123-1002, SUB-6014) | 0 | Howard | Davis | hdavis@gmail.com | 9091-7065 | Known | This unified profile contains anonymous source data from the Mobile Identity Data Stream (DLO 2) and known source data from the Engagement Source Individuals Data Stream (DLO 1). Profiles with both source data types are categorized as known. |
| UUID-3 (18123-1005, SUB-4161) | 0 | Lisa | Jones | L.Jones@yahoo.com | 5751-8359 | Known | This unified profile contains known source data from the Mobile Identity Data Stream (DLO 2) and known source data from the Engagement Source Individuals Data Stream (DLO 1). |
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