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          Categorize Anonymous and Known Profiles

          Categorize Anonymous and Known Profiles

          During ingestion, a source profile is categorized as either anonymous or known based on the value in the Is Anonymous field on the Individual DMO in data streams. A source profile without that field mapped is always considered known. Add the mapping to differentiate between known and anonymous profiles.

          For a known profile to be counted correctly, the value of the Is Anonymous field must be 0, No, N, F, False, or empty. The values aren’t case-sensitive. After unifying data with identity resolution, the Is Anonymous field values are transformed to 0 for known unified profiles and 1 for anonymous unified profiles.

           
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