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Marketing Cloud Account Engagement Data Mappings
A data stream maps data model objects (DMOs) in Data Cloud to objects in your Salesforce org. The Marketing Cloud Account Engagement CRM data kit contains predefined data streams and mappings for activity related to emails, landing pages, web pages, marketing forms, and marketing links.
| DATA SOURCE | Description | Mapping Reference |
|---|---|---|
| Custom URL Activity | How customers interact with your custom URLs, such as clicks. | Custom URL Activity Mapping |
| Email Activity | How customers interact with your emails, such as opens, clicks, and unsubscribes. | Email Activity Mapping |
| Form Activity | How customers interact with your non-embedded forms, such as views and submissions. | Form Activity Mapping |
| Form Handler Activity | How customers interact with your third-party forms, such as views and submissions. | Form Handler Activity Mapping |
| Web Page Activity | How customers interact with tracked web pages, such as page views. | Web Page Activity Mapping |
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