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Create Your Core Activations in Data 360
Let’s review the steps for creating your core activations in Data 360.
Required Editions
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
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Create a segment in Data 360 at the Individual
level that represents your full audience as active segment members. Then create
a Unified Individual segment.
Implementation Pattern Data 360 Segments Core Audience Model - Full Individual audience
- Full Unified Individual audience
Collective Core Audience model - Full Individual audience
- Full Unified Individual audience
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Depending on your data strategy, a marketer creates
one or more Data 360 activations to Marketing Cloud
Engagement based on each full audience segment.
Implementation Pattern Data 360 Segments Example Data 360 Activations Core Audience Model - Full Individual audience
- Full Unified Individual audience
- MC Core All Individuals
- MC Core All Unified Individuals
Collective Core Audience model - Full Individual audience
- Full Unified Individual audience
- MC Individuals Identity & Consent
- MC Individuals Subscriptions & Preferences
- MC Individuals Demographics & Psychographics
- MC Individuals ecommerce Data
- MC Unified Individuals Demographics & Psychographics
- MC Unified Individuals ecommerce
- Select channels and contact points for your activations.
Implementation Pattern Data 360 Segments Example Data 360 Activations Channels Activated in Data 360 Core Audience Model - Full Individual audience
- Full Unified Individual audience
- MC Core All Individuals
- MC Core All Unified Individuals
- Email & SMS
- Email & SMS
Collective Core Audience model - Full Individual audience
- Full Unified Individual audience
- MC Individuals Identity & Consent
- MC Individuals Subscriptions & Preferences
- MC Individuals Demographics & Psychographics
- MC Individuals ecommerce Data
- MC Unified Individuals Demographics & Psychographics
- MC Unified Individuals ecommerce
- Email & SMS
- Email & SMS
- Email & SMS
- Email & SMS
- Email & SMS
- Email & SMS
- For each activation, the marketer organizes and includes the commonly used attributes that
the team has chosen.
Implementation Pattern Data 360 Segments Example Data 360 Activations Channels Activated in Data 360 Example Attributes Activated in Data 360 Core Audience Model - Full Individual audience
- Full Unified Individual audience
- MC Core All Individuals
- MC Core All Unified Individuals
- Email & SMS
- Email & SMS
- First name, email opt-in, lifetime value
- Employment status, lifetime value, date last purchased
Collective Core Audience model - Full Individual audience
- Full Unified Individual audience
- MC Individuals Identity & Consent
- MC Individuals Subscriptions & Preferences
- MC Individuals Demographics & Psychographics
- MC Individuals ecommerce Data
- MC Unified Individuals Demographics & Psychographics
- MC Unified Individuals ecommerce
- Email & SMS
- Email & SMS
- Email & SMS
- Email & SMS
- Email & SMS
- Email & SMS
- First name, email opt-in, SMS opt-in
- Account alerts, promotional messages
- Country, gender, lifestyle
- Lifetime value, rewards point
- Employment status, lifestyle type
- Lifetime value, date last purchased
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