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            Use Case: Cumulus Bank and Financial Services Event-Triggered Journeys

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            Use Case: Cumulus Bank and Financial Services Event-Triggered Journeys

            Cumulus Bank and Financial Services want to integrate Data 360 with Marketing Cloud Engagement. They’re using Data 360 to establish a data foundation in Marketing Cloud Engagement. They then want to use the data foundation as part of their campaigns, including their initial customer campaign: a 30-day journey to welcome new auto policy holders and to introduce them to their policy and benefits.

             
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            Salesforce Help | Article