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            Cumulus Creates Core Activations in Data 360

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            Cumulus Creates Core Activations in Data 360

            In this use case, to build their data foundation the Cumulus team creates Data 360 activations for their audiences to Marketing Cloud Engagement. These activations comprise their data foundation.

            Required Editions

            Available in: All Editions supported by Data 360. See Data 360 edition availability.

            Review Create a segment in Data 360

            1. In Data 360, on the Segments tab, click New.
            2. Name the segment Full Core Individual Audience and add a description.
            3. Select a publishing schedule of 12 hours.
            4. Click Edit Rules.
            5. From the attributes list, find the DMO for Individual and Data Source attributes and drag Data Source to the interface.
            6. Set the operator to Is Equal To.
            7. To qualify contacts in your Marketing Cloud Engagement account, enter your company’s enterprise ID. For example, SFMC1079707.
              Note
              Note Your company’s enterprise ID is unique. You can also add other criteria to qualify your full audience.
            8. Click Done and then click Save.
            9. If applicable, repeat these steps to create Unified Individual segments.
             
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