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About Salesforce Data 360
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            Data Foundation Solution Workflow

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            Data Foundation Solution Workflow

            Review the solution workflow for integrating your initial data foundation in Marketing Cloud Engagement.

            Establish Data Foundation Requirements for Marketing Cloud Engagement Create Core Activations in Data 360 Link Core Activations to the Marketing Cloud Engagement Contact Model Use Data from Data 360 Throughout Marketing Cloud Engagement
            • Identify common content personalization and decisioning attributes used in Journey Builder
            • Determine if you’re implementing a Core Audience Model or a Collective Core Audience Model
            • Create a segment that represents your full audience in Data 360
            • Create Data 360 activations of your full audience to Marketing Cloud Engagement
            • Activate commonly used personalization and decisioning attributes
            • Create Contact Model attribute groups in Marketing Cloud Engagement for each Data 360 activation grouping
            • Link the activated data extensions to the applicable Contact Model attribute group in Marketing Cloud Engagement
            • Create one additional Contact Model attribute group in Marketing Cloud Engagement for ad hoc campaigns
            • Audience-based journeys (data extensions for journey entry)
            • Event-triggered journeys (API-triggered journey entry)
             
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