You are here:
Understanding the Ad Activation Report
Here are descriptions for the fields of the report.
Required Editions
| Available in: All Editions supported by Data Cloud. See Data Cloud edition availability. |
| Available with add-on license: Advertising Audiences |
| Field Name | Description |
|---|---|
| AudienceName | The name of the audience. |
| AudienceEID | The Enterprise ID associated with the audience. |
| AudienceMID | The Member ID associated with the audience. |
| AudienceCreatedBy | The ID of the user who created the audience. |
| AudienceAdAccountId | The ad account ID linked to the audience. |
| AudienceNetwork | The advertising network where the audience is used (for example, Facebook or LinkedIn). |
| AudienceSize | The total size of the audience on the advertising network. |
| AudienceMatchCount | The number of matched individuals in the audience. |
| DataExtensionName | The name of the source Data Extension used for the audience. |
| DataExtensionIsShared | Indicates whether the source Data Extension is shared. |
| MatchingOnEmail | Indicates whether the audience is matching based on Email. |
| MatchingOnPhone | Indicates whether the audience is matching based on Phone Number. |
| MatchingOnMAID | Indicates whether the audience is matching based on Mobile Ad ID. |
| MatchingOnGoogleUID | Indicates whether the audience is matching based on Google User ID. |
| MatchingOnFirst | Indicates whether the audience is matching based on First Name. |
| MatchingOnLast | Indicates whether the audience is matching based on Last Name. |
| MatchingOnStreet | Indicates whether the audience is matching based on Street Address. |
| MatchingOnCity | Indicates whether the audience is matching based on City. |
| MatchingOnState | Indicates whether the audience is matching based on State. |
| MatchingOnZip | Indicates whether the audience is matching based on Zip Code. |
| MatchingOnCountryCode | Indicates whether the audience is matching based on Country Code. |
| MatchingOnDOB | Indicates whether the audience is matching based on Date of Birth. |
| MatchingOnGender | Indicates whether the audience is matching based on Gender. |
| MatchingOnOther | Indicates whether the audience is mapped using other, non-standard identifiers. |
Note If the MatchingOnOther field is true, the audience uses one or more of these user types
for matching:
- Facebook User ID
- App User ID
- Twitter ID or Handle
- Contact Key
- LinkedIn Company Name, Website, Email Domain, Page URL, or Stock Symbol
- SnapChat Mobile ID
Did this article solve your issue?
Let us know so we can improve!
