Loading
About Salesforce Data 360
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Use Case 2: Loyalty Status App Push Notification

            You are here:

            1. Salesforce Help
            2. Docs
            3. Data 360

            Use Case 2: Loyalty Status App Push Notification

            Cumulus Bank and Financial Services wants to use MobilePush to send an app notification to customers who have reached Gold loyalty status, and they're eligible to redeem a $100 gift card from their favorite food delivery service.

            Let's review the solution steps for this campaign.

            Establish Campaign Requirements

            • Identify campaign goals
              • Send an app notification when a customer's reward status changes to Gold.
              • As a reward for becoming a Gold member, inform customers of the redeemable gift card.
              • The campaign is ongoing, regularly adding customers who meet the criteria.
            • Identify personalization components
              • The app message includes the customer's first name, previous loyalty status, new loyalty status, and the gift card reward bonus.
            • Identity audience and data sources
              • Active customers whose loyalty level has changed in the past 7 days.
              • Unified Individual, Loyalty Program Member, and Loyalty Member Tier data sources.
            • Gather campaign materials
              • Compose the copy for the app message in Marketing Cloud Engagement.
             
            Loading
            Salesforce Help | Article