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About Salesforce Data 360

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About Salesforce Data 360
Get Started
Plan Data Strategy
Govern and Secure
Connect Data
Prepare and Model Data
Unify Source Profiles
Query and Generate Insights in Data 360
Build a Semantic Model
Use AI Models
Process Content
Use Search for AI, Automation, and Analytics
Build and Share Functionality
Create Segments in Data 360
Act on Data in Data 360
Analyze Data from Data 360

Stage Your Data in Data 360

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Stage Your Data in Data 360

Customers commonly implement Marketing Cloud Engagement to create many different SubscriberKeys (Individuals) that represent the same person. Such SubscriberKeys are often channel-specific and, as a result, can’t natively execute omnichannel journeys. To build an omnichannel journey, use Data 360 and build a Unified Individual that represents a single person consisting of separate Marketing Cloud Engagement channel-specific SubscriberKeys (Individuals) and contact points.

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