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            Omnichannel Journey Solution Workflow

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            Omnichannel Journey Solution Workflow

            Review the solution workflow for creating an omnichannel journey in Marketing Cloud Engagement using data from Data 360.

            Stage Data in Data 360 Create an Omnichannel Audience in Data 360 Configure Journey Settings in Marketing Cloud Engagement
            • Define match rules for Identity Resolution to relate separate Individuals
            • To prioritize values for Unified Individual, define Reconciliation Rules
            • To select the MobilePush SubscriberKey, create a Calculated Insight
            • Create a segment to qualify the correct Unified Individuals
            • Activate the audience with applicable contact points and attributes
            • Update the send relationship on the activated data extension
            • Configure journey entry to use the activated data extension audience
            • Configure journey settings to use the desired send address
            • Add consent or preference filters as needed
             
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