Additional Standard Data Model Objects

The Customer 360 Data Model includes other standard data model objects that can help organize data in Data 360.

The following standard objects are also represented in Data 360.

Market Audience

These data models define the complete set of experiences that customers go through when interacting with your company.

DMO	Description	Reference Doc Link
Market Journey Activity	A Data 360 DMO for a step or activity within a journey in Journey Builder.	Market Journey Activity DMO Reference
Market Segment	A Data 360 DMO for a group of people who share one or more common characteristics, grouped for marketing purpose.	Market Segment DMO Reference

The Software Application data model defines a program or group of programs designed for the end user.

DMO	Description	Reference Doc Link
Software Application	A Data 360 DMO for defining programs created for the end user, like an app for Northern Trail Outfitters loyalty members.	Software Application DMO Reference

Did this article solve your issue?

Let us know so we can improve!