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Use Case 7: Create Required Party Identifier Formula Fields for Mobile
This use case creates required party identifier formula fields to match on the Identity data stream.
Mobile App has implemented both Data 360 and MobilePush (in Marketing Cloud Engagement) modules of the Engagement Mobile SDK. This use case demonstrates a match based on mobile registration ID.
| Raw Data | Goal |
|---|---|
| deviceId | Create formula fields to match anonymous mobile users based on a shared registration ID across Data 360 and MobilePush and to enable anonymous user activation to Marketing Cloud Engagement. |
- Create the Party Identification Type field on the Identity data stream.
- For Field Label, enter Party Identification Type.
- For Formula Return Type, select Text.
- For Value, select App Identifier.
- Create the Party Identification Name field on the Identity data stream.
- For Field Label, enter Party Identification Name.
- For Formula Return Type, select Text.
- For Value, select Mobile SDK Shared Identifier.
- Create the Party Identification ID field on the Identity data stream.
- For Field Label, enter Party Identification ID.
- For Formula Return Type, select Text.
- For Value, select CONCAT(sourceField['deviceId'], "_","Mobile SDK Shared Identifier", "_","Person identifier").
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