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Plan a Mobile Strategy for Your Site

Plan a Mobile Strategy for Your Site

Over half of customer interactions happen over mobile devices. So having a mobile-responsive site isn’t an option anymore, it’s a necessity. Before you create a mobile site, ask these questions to help solidify your mobile strategy.

Required Editions

Available in: both Salesforce Classic and Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions

What Should You Keep in Mind?

Use these questions as a starting point to help you focus.

  • What is the main goal of your mobile app?
  • Who is the main audience for your app?
  • What micro moments are you creating for your customers and partners?
  • What resources does your new mobile app require?
  • Do you need just a mobile site, or do you want a mobile app distributed through the App Store or Google Play?
  • Do you want to enrich your mobile experience with native capabilities, such as push notifications and biometric login?
  • How well can your site work on slow network connections?
  • How can you adjust your site design to account for smaller screens on mobile devices?
 
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