Assign an Audience to a Component

When you assign an audience to a page component, all users see the same page, but the components that are visible on the page differ among user segments. For example, you have a page that’s visible to site members and guest users, and you want your members to be able to post questions and comments. You can add the Feed Publisher component to the page and assign this component to an audience for site members only. Your members can see the component, and guest users can’t.

Required Editions

Available in: Salesforce Classic and Lightning Experience

Available in: Enterprise, Performance, Unlimited, and Developer Editions

Applies to: Aura sites

User Permissions Needed
To customize or publish an Experience Cloud site:	Create and Set Up Experiences AND View Setup and Configuration AND be a member of the site OR View Setup and Configuration AND be a member of the site AND have appropriate role-based site access

1. In Experience Builder, click the component that you want to work with. The blue outline around the component indicates that it doesn’t have an assigned audience.
   
2. In the component’s properties panel, click the down arrow next to the component name, and select Assign.
   
3. In the Assign Audience window, click New Audience. Name the audience, set the criteria to define it, select the conditions when the audience matches, and click Save & Assign.
4. To assign an existing audience to the component, select the audience, click Assign, and click Done.
   

   The component outline changes to purple and shows an audience icon to indicate that the component has an audience assigned. In the component’s properties panel, the audience icon and the name of the assigned audience appear with the component name. In Experience Builder, a note at the top of the page alerts you that at least one component on the page has a specific audience.

   

   Note You can’t assign an audience that includes record-based criteria to a component. Therefore, the Assign Audience window for a component doesn’t show audiences that include record-based criteria. You also can’t assign an audience to a component in the page template’s header or footer section.
5. To make these changes visible to your site visitors, publish the site.

Note With the Navigation Menu, Tile Menu, and CMS Collection components, you also can control which information within the component is visible to different audiences. See Assign an Audience to a Component Variation.

See Also

• Considerations for Audience Targeting in Aura Sites
• Criteria Types and Conditions for Audience Creation
• Create an Audience for an Aura Site
• Assign an Audience to a Component Variation