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Experience Cloud
Assign an Audience to a Branding Set

Assign an Audience to a Branding Set

You can tailor your branding to different audiences. For example, you can show one look and feel to your customers and another to your partners.

Required Editions

Available in: Salesforce Classic and Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions
Applies to: Aura sites
User Permissions Needed
To customize or publish an Experience Cloud site:
  • Create and Set Up Experiences AND View Setup and Configuration AND be a member of the site

    OR

  • View Setup and Configuration AND be a member of the site AND have appropriate role-based site access
  1. In Experience Builder, open the Theme panel, click the down arrow next to the panel title, and select Manage Branding Sets.
    Theme panel in Experience Builder highlighting the branding set
  2. In the Branding Sets pane, click the down arrow for the branding set that you want to work with, and select Assign. Or, if the branding set already has an assigned audience, select Edit Assignment.
  3. In the Assign Audience window, click New Audience. Name the audience, set the criteria to define it, select the conditions when the audience matches, and click Save & Assign.
  4. To assign an existing audience to the branding set, select the audience, click Assign, and click Done.
    Assign Audience window

    You can’t assign an audience that includes record-based criteria to a branding set. Therefore, the Assign Audience window for a branding set doesn’t show audiences that include record-based criteria.

  5. To make these changes visible to your site visitors, publish the site.

Each Experience Cloud site has a branding set that’s assigned to the default audience. Site visitors who don’t meet the criteria for an assigned audience see the default branding. You can’t edit the audience assignment of the default branding set.

 
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Salesforce Help | Article