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Triggering Journeys Based on Events

Triggering Journeys Based on Events

You can trigger journeys based on an event that happens in the site, like when members join.

Available in: Enterprise, Professional, Unlimited, and Developer editions.

For an event to trigger a journey, the object that the event happens to must be workflow-enabled. Most standard objects in Salesforce (such accounts, leads, case, and opportunity), all custom objects, and many community-specific objects are workflow enabled. Some site-specific objects, however, aren’t.

Note
Note As a best practice, create sample journeys to make sure that the objects you want to use can trigger a journey and the data is accessible.
 
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Salesforce Help | Article