How can I calculate the ROI for my campaigns? | Salesforce
How can I calculate the ROI for my campaigns?
The Campaign ROI Analysis Report is located on the Reports tab in the Campaign Reports folder. It calculates your campaigns' performance by return on investment (ROI) and average cost. For each campaign in the report:
ROI, which is expressed as a percentage, is calculated as the net gain (Total Value Won Opportunities - Actual Cost) divided by the Actual Cost.
Total Value Won Opportunities is the calculated amount of all closed or won opportunities where the campaign is the Primary Campaign Source on the opportunity.