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Create Lead Preferred Sellers
Sometimes leads prefer to purchase from the most closely located dealer or a dealer that they previously negotiated with. And often, automotive companies use lead providers or digital marketing agencies to source high-quality leads. You can capture such key information by creating Lead Preferred Seller records and relating them with Lead records. A Lead Preferred Seller record forms two lead relations: relation of a dealer to a lead and relation of a lead provider to a lead.


