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            Capture Granular Details About Automotive Leads

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            Capture Granular Details About Automotive Leads

            Capture all the information that leads—prospective customers—typically convey, such as the period during which they're interested in a business transaction, and the type of products and services they’re interested in. You can also capture the lead’s preferred dealers and the source that provided the lead. Leads can be sourced organically from a company’s website, from events and product launches, and via referrals. Leads can also be sourced from lead generation companies or digital marketing agencies who share high-quality leads with automotive companies. You can relate the lead provider account with a lead to understand the source of the lead. When a lead is converted into an opportunity, providing dealers visibility into the lead’s preferred products and sellers greatly enhances the sales process.

            Required Editions

            Available in: Enterprise, Unlimited, and Developer Editions.
            • Capture Your Lead's Dates of Interest
              Use the Earliest Interest Date and Latest Interest Date fields on the Lead object to capture the period during which a prospect is interested in a business transaction. For example, if a prospect expresses interest in buying a new car and some peripheral accessories, a dealer must know what’s the time frame during which they’re looking to buy the items. Accordingly, dealers can initiate communication to quickly qualify and convert the lead.
            • Create Lead Line Items
              Relate multiple Lead Line Item records to a Lead record if a prospect is interested in multiple products, such as vehicles, parts, and accessories. If automotive dealers have information on the specific products and services that the leads are interested in, the dealers can focus on the products while engaging with the leads. And if you’re an automotive manufacturer, you must know the type of items a lead is interested in so that you can effectively match and distribute the leads to the right dealer groups.
            • Create Lead Preferred Sellers
              Sometimes leads prefer to purchase from the most closely located dealer or a dealer that they previously negotiated with. And often, automotive companies use lead providers or digital marketing agencies to source high-quality leads. You can capture such key information by creating Lead Preferred Seller records and relating them with Lead records. A Lead Preferred Seller record forms two lead relations: relation of a dealer to a lead and relation of a lead provider to a lead.
             
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