Sales Excellence in the Consumer Goods Cloud

Your users can use Consumer Goods Cloud for Sales app to proactively engage with a list of stores for a followup on regular orders, open invoices, promotions, product introduction, or other important communication. A supervisor or sales manager creates a list of retailers or stores to contact and defines a script for guidance for the sales agents (OmniScripts). Sales agents contact the customers on the list, read the script, and perform the prescribed actions.

Here’s the workflow for various user personas in the Consumer Goods Cloud for Sales.

• Admin: Create and activate an actionable list definition
• Supervisor/Sales Manager:
  • Create an actionable list of customers based on the list definition
  • Prioritize the list
  • Assign the list to sales agents
  • Manage and track the list
• Sales Agents:
  • Verify and engage with customers
  • Execute an action 
  • Schedule followup

• Consumer Goods Cloud for Sales App
  Perform these tasks to install and configure the Consumer Goods Cloud for Sales app.
• Actionable Segmentation in Consumer Goods Cloud for Sales
  Use actionable segmentation to create actionable lists of customers for outreach initiatives such as product introduction, promotions, follow-up orders, special discounts, and handling returns. Manage your retail business efficiently by prioritizing, managing, and tracking the actionable list created through actionable segmentation. Guide your sales or service agents to effectively engage with customers interested in your products or services such as orders and promotions.