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Set Up Trade Promotion Management
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            Spend and Tactic Analysis Dashboard

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            3. Set up and Maintain Trade Promotion Management

            Spend and Tactic Analysis Dashboard

            Analyze the tactics used in promotions by the spend types and Return on Investment.

            Required Editions

            Available with Consumer Goods Cloud Trade Promotion Management for an additional cost in: Enterprise, Performance, and Unlimited editions

            Use the charts in the Spend and Tactic Analysis dashboard to view:

            • The actual amount spent on selected promotions and the difference with the planned amount.
            • The actual fixed amount spent on selected promotions and the difference with the planned fixed amount.
            • The actual variable amount spent on promotions and the difference with the planned variable amount.
            • The performance of each promotion tactic type based on the impact made on various KPIs.
            • The trend of various KPIs across different time periods.
            • The top performing product, product category, and brand based on various KPIs.
            • The tabular summary of selected promotions with the corresponding tactic details.

            You can filter the charts on the Spend and Tactic Analysis dashboard based on sales org, account, promotion phase, promotion slogan, duration, product, product category, brand, and promotion template.

             
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