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Create Emails in Content Builder
Use this task to create an email in Content Builder for Marketing Cloud Engagement. Email names must be unique within a folder.
- Click Create within Content Builder.
- Click Email Message.
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In Define Properties, choose a creation method, and complete the fields.
- Template - Choose one of many standard templates.
- HTML - Paste your custom HTML code.
- Text Only -Create from text only. You can also use a code snippet.
- Existing Email - Use one of your Classic or Content Builder saved emails.
- Define Email properties. Enter text in the required (*) fields then hit save or Next
- Select Next.
- In Add Content, build your email, and click Next.
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Preview and test your email, then Save. To send your email, use
Email Studio Send Flow.
To send an email, use Journey Builder or Email Studio.
- AMP for Email
AMP for Email is a new open-source email standard that allows customers to interact with messages directly in their inbox and offers real-time content and data at open. Use Marketing Cloud Content Builder to build AMP emails. Common use cases include carousels, confirmations and opt-ins, real-time data, browsing and research, and appointment booking. - Create an Email in Content Builder
The process of creating an email in Email Studio starts with choosing the type of email you want to create. After you create an email, you can send it immediately or schedule it to be sent later. - Creating Messages in Content Builder Using Einstein Generative AI
To generate subject line and body copy options for your Content Builder messages use Einstein generative AI. If you’ve created subject lines or body copy in Einstein Copy Insights, you can copy the text to use in Content Builder and create tailored variations for your audiences. - Content Builder Message Creation Tips
Learn tips for creating emails in Content Builder.

