Email Studio

With Email Studio, build and send personalized email from basic newsletters to the most complex campaigns. Deliver promotional, transactional, and triggered messages. Track and optimize to drive performance.

• Get Started with Email Studio
  Welcome to Email Studio! We’re so glad you’re here. Onboarding to Email Studio can be intimidating, even for the most experienced Trailblazers. This guide helps you navigate the setup process and make sure that you don’t miss a thing.
• Folder Management in Email Studio
  Folders are a great way to keep your account organized. Easily locate and access what you need in Email Studio for Marketing Cloud Engagement. Start creating folders to organize your lists, data extensions, emails, templates, and content.
• Email Studio Admin
  Use Email Studio admin to perform actions in your Email Studio.
• Transactional Reconciliation for Email Sends
  Transactional Reconciliation helps you verify the final delivery status of your transactional emails. Use Transactional Reconciliation to confirm whether time-sensitive messages were delivered or failed within a specific time frame.
• Content
  Create content for your emails, and send your emails use Email Studio content creation tools. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing, to ensure that relevant messaging reaches the right person every time.
• Subscribers
  A subscriber is a person who has opted to receive communications from your organization. You must have a valid email address for each subscriber who receives emails. For each subscriber who receives SMS messages, you must have a valid phone number. You can track additional information about subscribers using profile and preference attributes. Use the subscriber key to identify your subscribers in Marketing Cloud Engagement. Create lists or data extensions to store your subscribers. Store email subscriber information in lists or data extensions, and store SMS subscriber information in data extensions only. To segment your subscribers, create as many lists and data extensions as you need. You populate the information in the lists and data extensions when you add or import subscribers.
• List Detective
  List Detective is a tool that maintains information on email addresses and domains that could cause deliverability problems for your email sends. This includes email addresses that are known spam traps (inactive addresses used by domains to identify spammers) and domains that no longer provide email services.
• Email Studio Welcome Emails
  Welcome emails are the most opened emails among subscribers and often the first impression of your company's email marketing. Send an Email Studio welcome email when a subscriber is added or joins a list. The Welcome Email feature doesn’t support imports, manually created subscribers, Smart Capture, or API.
• Email Studio List vs. Email Studio Data Extension
  Learn about when to use a list versus a data extension in Email Studio.
• Interactions
  Email Studio Interactions contain the communications and data processes that build and support your relationship with customers.
• A/B Testing in Email Studio
  A/B Testing is a market testing method in which you send two versions of your Email Studio communication to two test audiences from your subscriber list. Track which version receives the highest unique open rate or highest click-through rate and send that version to all remaining subscribers.
• Tracking in Email Studio
  Tracking is an aggregated collection of data that allows you to view critical elements such as email opens, clicks, undeliverable messages, and other metrics online. You can also capture how many emails are forwarded and how many new subscribers each forward generates. You can create a subscriber list from tracking data to monitor subscriber and list performance. Marketing Cloud stores your tracking data for the life of your contract.
• AppExchange Deliverability Partners
  Marketing Cloud Engagement offers both standard deliverability features and access to a network of partners with advanced deliverability tools whose products can be purchased via AppExchange . AppExchange deliverability partners have developed products and features that meet various deliverability needs.
• Partner Seed Lists
  With the Partner Seed Lists feature, you can see inbox results within the AppExchange Partner applications.
• Email Studio Resources
  View resource documentation for Email Studio and Marketing Cloud Engagement.
• Reseller Account Administration
  As a Reseller administrator, you control the setup of your client and demo accounts. Use the Admin section to configure and manage users of your Reseller administrator account and the initial users of your client accounts in Email Studio.
• Enterprise 2.0 Shared Items
  A shared item is an email, template, portfolio, data extension, or content area that you control access to. Users outside the business unit can access the shared item with the appropriate role and permission settings. For example, user with view only permissions can view but not change a shared item.