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Market to Your Customers with Account Engagement
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            Show Engagement History on Records

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            3. Marketing Cloud Account Engagement

            Show Engagement History on Records

            Together, Account Engagement and Salesforce track valuable engagement data that can tell you how well your marketing assets resonate with your customer base. Turn on Engagement History and choose where to surface this valuable data throughout Salesforce in the form of fields, related lists, and Lightning components.

            Required Editions

            Available in: Lightning Experience
            Available in: Account Engagement Growth, Plus, Advanced, or Premium Editions with Salesforce Essentials, Professional, Enterprise, Performance, Unlimited, and Developer Editions
            User Permissions Needed
            To use Engagement History: Account Engagement User, CRM User, Sales Cloud User, or Service Cloud User permission set

            To use Engagement History, you must connect your Salesforce and Account Engagement campaigns.

            • Considerations for Engagement History
              When you work with Engagement History features, keep these considerations in mind.
            • Comparison of Engagement History Features
              Engagement History is a generic term for a collection of fields, related lists, and other Lightning components that make it possible to show valuable prospect engagement data on your most used records.
            • Configure Engagement History Features
              Engagement History features display marketing engagement data on connected Salesforce records. After you configure Connected Campaigns in Account Engagement, you can add Engagement History components. You can decide which components to include and customize your records in Marketing Setup.
            • Report on Engagement History Data
              Engagement History gives you access to prospect engagement data in Salesforce. To better understand this data, create a custom report that contains engagement metrics alongside campaign and opportunity data. We recommend five common custom report types for reporting on marketing assets.
             
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