Loading
Integrate and Analyze Marketing Data with Marketing Cloud Intelligence
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Run the Cross-Channel Marketing Insights App

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Intelligence

            Run the Cross-Channel Marketing Insights App

            Use the Cross-Channel Marketing Insights app to view campaigns across your marketing channels all in one place. Get customized, data-driven insights. Switch between the different tabs to explore views and insights of your cross channel marketing data.

            Required Editions

            User Permissions Needed
            To run Marketplace apps: Admins, Power Users, or Viewers
            Note
            Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app. For more information, see Set Up the Cross-Channel Marketing Insights App

            .

            1. In Marketing Cloud Intelligence, on the Marketplace tab, select Apps.
            2. Click Installed Solutions, and then select the Cross-Channel Marketing Insights app.
            3. To view cross-channel marketing data and get insights, click each tab.
            4. For details on the marketing performance of your connected platforms and to view the most important metrics, click Research.
              marketing performanc research views

              To expand your analysis, switch views.

              Data View Compare data metrics for each platform, such as impressions and clicks. Click See Totals for all platforms by metric within a selected timeframe (1).
              Graphic View Compare platform performance for a selected metric (2).
              Glance View Identify trends by comparing marketing activity to marketing metrics and costs (3).
            5. To see top and worst performers based on cost compared to all cross-channel campaigns, click Insights.
              see top and worst performers compared based on cost
              1. Select a metric (1).
              2. Filter by top performers and worst performers (2).
              3. To view the details of a campaign, click a campaign (3).
            6. To see EMI insights, click EMI.
              See EMI insights

              EMI suggests ways to improve your marketing efforts, such as pausing certain campaigns or reallocating budget to other campaigns. To see more information about an insight, click Why.

             
            Loading
            Salesforce Help | Article