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BrandBuilder
BrandBuilder allows you to customize the color scheme used within your Email Studio account. Use BrandBuilder to select color schemes that match your company’s logo. You can use the color scheme when you design your email template to help maintain brand integrity. Based on the colors of the logo you upload, BrandBuilder provides you with several pre-designed color schemes. After you choose how to privately label your account, BrandBuilder applies the color scheme, providing your users with a branded experience.
Prerequisites
Salesforce must enable this feature and create a brand for your account, including every business unit in an Enterprise 2.0 account. Contact your Engagement account representative to accomplish these tasks before following these directions.
- Upload a logo in JPG or GIF format.
- Logos must measure 550 pixels wide by 60 pixels high.
- Follow the same steps whether you’re creating a brand or modifying an existing brand. When you modify an existing brand, you overwrite it with new color data. If you created a custom color scheme for the brand, the custom scheme doesn’t appear as an option when you set up BrandBuilder for Email Studio.
BrandBuilder
The color scheme you choose applies to these elements.
- Logo and header background color on every screen
- Primary navigation buttons
- The appearance of the login screen
- Survey landing page
- Forward to a Friend landing page
- Profile Center and Subscription Center pages
Scenario
Northern Trail Outfitters wants to create a color scheme based on their logo. They open the BrandBuilder page by clicking Admin and selecting BrandBuilder.
They click start now and upload a logo.
They click Next, and the application auto-generates seven different branding schemes.
Northern Trail Outfitters chooses the color scheme they prefer and clicks Next. The BrandBuilder workspace displays the chosen colors and a preview of what a page would look like using that color scheme.
Northern Trail Outfitters adjusts these colors by clicking the color box and choosing a new color in the color palette. After they select their color scheme, they click Next. BrandBuilder displays previews of the Application Screen and the Logon Screen. They click Next again.
The BrandBuilder generates the new color scheme while the status is displayed in a dialog box. After the dialog box disappears, Northern Trail Outfitters clicks Finish and applies the brand to the application.
- Create a New Brand
Create a BrandBuilder brand for Email Studio in Marketing Cloud Engagement. - Upload Your Logo
Follow these steps to upload a logo for BrandBuilder in Email Studio. - Choose Your Brand Color Scheme
Select a color scheme for BrandBuilder in Email Studio that displays within your Marketing Cloud Engagement account. - Preview Your Brand
The Preview Your Brand page in BrandBuilder shows your Marketing Cloud Engagement app and login page side-by-side. To preview your brand, follow these steps in Email Studio. - Associate Your Brand
The Associate Your Brand page in BrandBuilder lists the subaccounts associated with your Marketing Cloud Engagement administrative account. To associate your brand, follow these steps in Email Studio after you create a brand. - Rename a Brand
Your brand name appears as the browser tab name when you're using Marketing Cloud Engagement. You can change that name in Email Studio. - Revert Your Brand to the Default
When you create a brand in Email Studio for BrandBuilder, you can revert to the default at any time. Contact your account executive to begin the process.
