Campaign Performance Monitoring

Monitor the performance of your campaigns, and gain insight into your sending reputation and engagement rate.

Mailbox providers (MBPs) use advanced inbound filtering algorithms to protect their customers from irrelevant “batch and blast” marketing. To ensure that your brand continues to reach your subscribers’ inboxes, send relevant content only to highly engaged subscribers.

To maintain a positive sending reputation, listen to your subscribers’ feedback. Low engagement likely signals a need to change your target audience or adjust your content. High unsubscribe rates or complaints could be caused by issues with opt-in methods or list hygiene. A sudden drop in open or click rates might be attributed to a blocking or bulking issue at an MBP.

To monitor campaign performance, use Email Studio Reports and Data Views.