Abuse and Compliance

When you send a promotional message, you must adhere to the privacy regulations that apply to your business and region, such as CAN-SPAM in the United States. Marketing Cloud Engagement can help you comply with these regulations and maintain your sending reputation while reaching your customers’ inboxes.

Your assistance in maintaining your sending reputation goes a long way for deliverability. Salesforce also identifies abusive practices that have the potential to interrupt service availability for other customers and enforces our anti-spam and acceptable use policies.

If a possible issue appears in your sending history, you receive an email from abuse@abuse.salesforce.com. To avoid having your email sending suspended, reply promptly to these emails.

• CAN-SPAM Requirements
  Learn about CAN-SPAM requirements for Marketing Cloud Engagement.
• What Happens When You Click Send
  Learn about the series of processes that take place before your email reaches your subscriber's inbox.
• Opt-In Best Practices
  Learn tips for gathering subscribers, avoiding bot sign-ups, and keeping your sending reputation clean.
• Confirmed Opt-In
  Confirmed opt-in (COI) or double opt-in validates opt-in requests from mailing list owners and ensures that the email address isn’t fraudulent. The subscriber must click a confirmation button to confirm their intent to opt in. COI offers several benefits to businesses. It verifies email ownership, keeps databases clean, increases engagement rates and ROI, and helps salespeople expand their customer base.