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Confirmed Opt-In
Confirmed opt-in (COI) or double opt-in validates opt-in requests from mailing list owners and ensures that the email address isn’t fraudulent. The subscriber must click a confirmation button to confirm their intent to opt in. COI offers several benefits to businesses. It verifies email ownership, keeps databases clean, increases engagement rates and ROI, and helps salespeople expand their customer base.
To determine if a potential subscriber has finished the COI process, they must complete an online sign-up form. After they submit their details, they’re added to the non-confirmed opt-in list and will receive an automatic email. This email will include a custom redirect link that the subscriber must click to confirm their intention to opt in. By clicking the link, the subscriber will be removed from the non-confirmed opt-in list and added to the confirmed opt-in list. However, if the prospect doesn’t click the link in the autoresponder, they’ll remain on the non-confirmed opt-in list.
