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Content Syndication
Use Email Studio content syndication to bypass typing in the email and include content in your emails directly from an outside source.
You specify a path to the content in place of the content itself. The system gets the content at that path and includes it in your email.
For example, you can include the latest entry in your company blog in your email by specifying the path to the latest entry. The system uses the path you entered to get the latest entry at the time of the email send and include it in your email.
Content syndication is designed to help you integrate your CMS or CRM system with emails. You can use content syndication to get content from any web site or your CMS into the body of your emails. Also, you can use the content syndication features to notify your system that an activity has completed. You can use content syndication through the application or by using the calls in the API. AMP Web Services currently does not support content syndication.
Path Specification with a URL
You specify the path with a URL. The URL can be anything you can access with a web browser, such as a text file, HTML code, or CGI script. As a result, you can call a function in the message’s middle and insert whatever the function returns into the message at the point it was called.
You can make the URL subscriber specific by inserting a substitution string in the URL to act as a placeholder for the subscriber's attribute value. You insert the attribute substitution string into the URL in square brackets, for example: [First Name], to indicate to replace the substitution string with the subscriber attribute value. You can use this functionality to present different content based on the subscriber attribute.
Best Practices with Content Syndication
For best results, encode internationalized web pages being retrieved using the HTTPGet functionality in the same character set as the content type of the internationalized email.
- Create Content Syndication
Learn to create content syndication in Email Studio. - System Performance Preservation
The process of pulling content from another system into an email involves HTTP calls from Marketing Cloud Engagement to your content management system or web site. - Content Syndication in the API
Reference for information regarding Email Studio content syndication in the API. - Internationalized Web Pages
Content syndication in Email Studio can get content from web pages that use any of a broad range of character encoding, including double-byte characters.
