Create Content Syndication

Learn to create content syndication in Email Studio.

1. Select External Content from the Insert menu on the text editing screen. The Insert External Content window appears.
2. Enter the URL, including http://, of the external content that you want to populate in the content area. You can link to anything that you could normally access via HTTP. You can click the personalization button to use personalization as part of the URL.
   

   Note Do not include personally identifiable information, such as email address, in email links.
3. Click when to retrieve the content:
   • Retrieve content immediately gets the content from the path you provided when you click OK. Use this feature to get the content as it appears at the path right now. If you select this option, you cannot include personalization in the URL. You can edit and preview the syndicated content in the regular HTML and text preview.
   • Retrieve content when email is sent retrieves the content at the time the email for sending is processed. Use this feature to get the latest content at the path at the time the email is sent. If you choose this option, you can include personalization in the URL. You cannot edit the content, but you can preview the content for a test subscriber.
4. If you select Retrieve content when email is sent, you must choose a Retrieval Option:
   • Subscriber level evaluates the content to include for each subscriber. If the content is cached, the system uses the cached content; otherwise the system accesses the URL. Use this option if the path in the URL field contains a personalization string or if it triggers a function that changes the content for different subscribers.
   • Email level accesses the URL once at the beginning of the email send and includes the content for each email. Use this option to save processing time if the path in the URL field returns the same content for every email sent.
   • After (post-send) level accesses the URL after the email has been sent. This option does not include content in your email. Use this option if the accessing the URL raises an event to perform a one-time programmatic action, such as logging the completion of the send.
5. If you select Subscriber Level or Email Level, indicate what to do if the call returns empty content:
   • Continue allows the system to proceed as normal.
   • Stop the email send prevents the system from processing any more emails in the send and puts the send in an error status.
   • Skip the subscriber and continue email send is available only if you select Subscriber Level Retrieval. This option skips the subscriber and proceeds to process the rest of the send as normal.
6. Click OK.