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Create a Publication List in Marketing Cloud Engagement
Create a publication list in Email Studio.
When you create a publication list, give it a name and description to identify the publication list within the system. The name you enter when you create the publication list is the name you choose when you’re selecting a publication list for a message send. If you make the publication list public, subscribers see the publication list as an option on their subscription center. For SMS sends, subscribers can opt in or opt out of a publication list, similar to an email list on the subscription center. For email sends, subscribers can only opt out of a publication list. When subscribers opt in to an email publication from the subscription center, they only receive the email if they’re also on the data extension being sent to.
- Click Subscribers.
- Click My Subscribers.
- Click Publication Lists.
- Click Create.
-
Provide a name and description for the publication list. The name and
description appear in the Available Publications section of the subscription
center.
Note If the list is used for SMS, name your publication list with no spaces. Add information to the description that identifies this publication list is used for SMS. - Select Public to display the publication list in the subscription center.
- Click Save.
- If you’re sharing the publication list, select the checkbox next to the publication list and click Move.
- Select the Shared Publication Lists folder, and click OK.
- To set roles and permissions for the publication list, select the checkbox next to the publication list and click Permissions.
