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Data Filter Scenario in Marketing Cloud Engagement
You can use the data filter feature in Email Studio to segment a subscriber list with the filter activity.
A marketer at Northern Trail Outfitters wants to send a message about traveling in the Midwest to newsletter subscribers. The marketer only wants to send it to subscribers who own a car or motorcycle and who live in Indiana or Ohio. The marketer creates a filter definition that uses the subscriber attributes to select only subscribers who own at least one car or at least one motorcycle. The attributes are further refined to subscribers who live in Indiana or Ohio.
The marketer clicks the names of the inner groupings to give them more descriptive names.
The marketer creates a filter activity to associate the filter definition with the Newsletter list. The filter activity also specifies the name of the group to contain the segment of subscribers that satisfy the filter definition.
The marketer applies the filter, creates the group, and starts the filter activity.
When the marketer looks at the groups in the account, the Midwest Vehicle Owners from Newsletter List group appears in the list. The marketer didn’t manually create this group; the application created it when the marketer saved the filter activity.
This group now behaves like any other group in the account. It can be sent to or refreshed at any time.
