You are here:
Domain Verification for Marketing Cloud Engagement Email
Domain Verification and From Address Management are Marketing Cloud Engagement Setup features used to verify From addresses used when sending email through Engagement. To prevent sends from going out with email addresses that aren’t verified and to avoid sending restriction, all accounts must verify all possible From addresses. You can verify From addresses in several places within Engagement depending on your email sending use cases.
Verify the domains associated with your From addresses with one of three options. The first two options involve verifying From addresses at the domain level. The third option provides a way to verify a From address when the domain isn’t verified.
Authenticated Domain
Use authenticated domains to efficiently verify all your From addresses. When an admin selects Verify for From addresses in Account Settings, My Users, and Sender Profiles, the status changes to verified and the change can be saved. Sender Authentication Package (SAP) or Private Domain configured in your account are verified after it’s provisioned. Sending from authenticated domains is recommended for optimal deliverability.
Domain Registration
To streamline the verification process and avoid sending restrictions, register an unauthenticated domain using Domain Registration. Domain Registration validates your entire domain’s ownership and all associated user email addresses that use the registered domain to meet the requirements of Domain Verification. All associated email addresses are verified without sending verification email to that email address.
To determine the domain for your From addresses, get familiar with the parts of an email address. An email address has three parts:
- the local-part - often the username of the recipient and is a specific mailbox
- the @ symbol
- the domain that is applied to organizations and companies, for example ntoretail.com
A domain can have unlimited number of email addresses associated with it.
Verify Individual From Addresses
Some accounts don’t have SAP or Private Domain and their domain isn’t verified. For these types of accounts, verify each From address individually by sending a verification email to that email address. The email address must be an address that is delivered to a mailbox that can receive email and someone has access to the mailbox. The verification email sent contains a link to give permission for the email address to be used for sends from the account. You can also use this option to verify individual addresses that aren’t part of an authenticated or registered domain for the account.
To support various use cases, you can verify From addresses within Engagement Setup in several different locations.
- Account Settings
- My Users
- Sender Profiles
- Send Classification must contain verified sender profiles
- From Address ManagementNote All registered domains and verified From addresses display in From Address Management.
When you select Verify, the status changes to Pending. An email is sent to that address for verification. The link in the domain verification email is valid for 48 hours and the recipient must open and click the link within that time frame. When the link is clicked, the address is verified in the associated account. If the link isn’t clicked within the 48-hour period, you can resend the email via the same process.
- From Address and Domain Verification Checklist
To avoid restricted sends, verify any From email address you plan to use with Marketing Cloud Engagement. Use this checklist to help you locate and verify sending From addresses. You may not use From addresses found in all these areas. All verified From addresses can be found in From Address Management. - Domain Verification FAQ
Review frequently asked questions about Domain Verification in Marketing Cloud Engagement. - From Address Management
Add a single From address and import multiple From addresses within Setup From Address Management. Importing multiple addresses is ideal for accounts that use AMPscript in Sender Profiles to create dynamic From addresses in email sends. Only import addresses that you plan to use as From addresses in email sends. - Domain Registration
Domain Registration verifies From addresses of accounts that aren't part of a recommended authenticated domain. To streamline the verification process and avoid sending restrictions, register a non-authenticated domain and validate the entire domain’s ownership. All associated user email addresses that use the registered domain are verified without sending an email to that address. Authenticating a domain in Marketing Cloud Engagement requires a Sender Authentication Package or Private Domain.
