Enhanced Subscribers in Email Studio

Subscribers functionality with the enhanced subscriber features enabled in Email Studio.

1. Subscribers with Enhanced Subscriber Features
   Include the subscriber's email status when exporting individual subscriber data or when exporting an entire subscriber list in Email Studio for Marketing Cloud Engagement. You can also filter subscriber searches by status from the all subscribers list and the lists subscriber tab.
2. Lists with Enhanced Subscriber Features
   Learn about enhanced subscriber lists in Email Studio for Marketing Cloud Engagement.
3. Data Extensions with Enhanced Subscriber Features in Marketing Cloud Engagement
   Use data extensions with Email Studio to satisfy the need for flexible data storage. Using data extensions requires an understanding of relational database structures and other technical expertise.
4. Data Filters with Enhanced Subscriber Features in Marketing Cloud Engagement
   A data filter is a group of criteria that segments a subscriber list or data extension. You can segment a subscriber list or data extension using data filters and use the segments during an automation. Data Filters can be used with accounts that have enhanced subscriber features turned on in Email Studio.
5. All Subscribers List in Email Studio
   The All Subscribers list is considered the main list of records for the Email Studio account. Every subscriber in your account appears in the All Subscribers list. Subscribers added to a subscriber list join the All Subscribers list at the same time. Subscribers stored on data extensions join the All Subscribers list when you send your first message to that subscriber. If a subscriber is unsubscribed in the All Subscribers list, the subscriber is unsubscribed from all lists and groups. When a subscriber is set back to active on the All Subscribers list, the subscriber must also opt in for any other list and group separately. A subscriber can be unsubscribed on lists and groups and be active on the All Subscribers lists.
6. Exclusion Lists in Marketing Cloud Engagement
   An exclusion list is any list, group, or data extension you create in the application that at the time of send you select to exclude from the send. If your Email Studio account has subscriber key enabled, the system excludes using the subscriber key value. If your account does not have subscriber key enabled, the system excludes using email address.
7. Publication Lists in Email Studio
   Use publication and suppression lists to manage opt-ins for your email account in Email Studio. Use either publication lists or suppression lists to control how subscribers receive your sends. Choose a publication list when sending email messages and SMS messages to a sendable data extension.
8. Suppression Lists in Email Studio
   You can use suppression and publication lists to manage opt-ins in Email Studio for Marketing Cloud Engagement. Use publication lists when you send email and SMS messages to a sendable data extension. Use suppression lists with guided, user-initiated, and triggered email sends.
9. Profile and Preference Attributes in Email Studio
   Email Studio uses profile and preference attributes to store information about subscribers. The profile attribute contains information to characterize a subscriber profile. For example, each subscriber is asked to provide their birth date and email address. By default, every account has three profile attributes: Full Name, Email, and UserDefined, which is intended as a generic attribute that you can use as needed. By default, every account also receives an HTML Email preference attribute that is set to Yes. You can’t modify these attributes.
10. Subscriber Key in Marketing Cloud Engagement
    A subscriber key is a text field that contains a value that uniquely identifies a subscriber in Marketing Cloud Engagement. A subscriber key is limited to 254 English characters. Avoid using email addresses as subscriber keys.
11. Profile Center for Marketing Cloud Engagement
    The Profile Center is a web page where subscribers enter and maintain the personal information that you keep about them. When you import a list in Email Studio, you can import attribute values for your subscribers. Subscribers can see this information in the Profile Center and update and add to it. Every email that you send through Email Studio contains a link to the Profile Center for subscribers to use.
12. Preview the Subscription Center
    You can view the Subscription Center through Email Studio Profile Center in Marketing Cloud Engagement.
13. Send to a List in Email Studio
    Send to a subscriber list with enhanced features in Email Studio for Marketing Cloud Engagement.