Subscriber Filter Unsubscribe Settings

Processing unsubscribes for Enterprise 2.0 business units in Marketing Cloud Engagement are set using subscriber filters.

Enterprise 2.0 administrators can manage how business unit level unsubscribes are handled. Two options are available under the properties settings of a business unit:

• Subscribers are unsubscribed from all business units in the Enterprise.
• Subscribers are unsubscribed from this business unit only.

Subscribers are unsubscribed from all business units in the Enterprise:

• Unsubscribing the subscriber in All Subscribers at business unit level via an Automation Studio import activity unsubscribes the same subscriber in the All Subscriber list at the enterprise level.
• Only activating the subscriber in All Subscribers list at business unit level via an Automation Studio import activity does not activate the subscriber. They are not activate because they are unsubscribed in the All Subscriber list at the enterprise level (universal unsubscribed).
• Activating the subscriber in the All Subscribers at the enterprise level via an Automation Studio import activity does not activate the subscriber at the business unit level. They are not activated because they are unsubscribed in the All Subscriber list at the business unit level. Activate the subscriber at the business unit level manually or via an import activity after activating at the enterprise level.

Subscribers are unsubscribed from this business unit only.

• Unsubscribing a subscriber in All Subscribers at business unit level via an Automation Studio import activity does not unsubscribe the subscriber in the All Subscriber list at the enterprise level.
• Activating the subscriber in the All Subscribers list via an Automation Studio import activity at the business unit level activates the subscriber at the business unit level.