Forward to a Friend

Forward to a Friend is an image you add to emails you send to your subscribers. When subscribers want to share the information in your email with friends, they click the image and fill out the form.

When a subscriber clicks Forward to a Friend, a form appears where the subscriber can enter a personal comment to the recipient, which precedes a standard message inviting the recipient to subscribe. A single subscriber can only submit 10 forward requests per email send. The default FTAF form has 8 submissions, so that's anywhere from 10 to 80 addresses forwarded to total. Additionally, you’re able to track how many times your emails are forwarded using this feature and how many new subscribers you've gained as a result. The Forward to a Friend feature also protects the privacy of the subscriber by removing the link to Manage Subscription, Update Profile, and One-Click Unsubscribe from the email.

Note If a subscriber uses the forward feature in their email client instead of Forward To A Friend, the links contained in the email leads to the original subscriber's Profile Center, Subscription Center, and Unsubscribe links. To protect your subscribers' privacy and the quality of your data, you shouldn’t include sensitive information in the profile center or other landing pages.

• Add Forward to a Friend to an Email
  Use the Forward to a Friend feature to let subscribers share your emails, track forwards, and gain new subscribers. Follow these steps to add Forward to a Friend to an email message in Email Studio.