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How Full-Text Search Works
Learn how to use full-text search in Marketing Cloud Engagement.
Full-Text search is used when searching for URLs in job links, list names, group names, data extension names, and individual subscribers in lists and groups in Subscriber Preview.
Full-Text search is a type of search that returns every word or phrase, excluding ignored text, beginning with the search term. The search only searches data in the searchable field. Search must contain at least three characters before you can start the search. Entering more characters can improve the performance of the search. The search searches phrases in English and works with some Latin-based languages. To learn more about Full-Text search, see Microsoft Learn: Full-Text Search.
Ignored text includes characters, numbers, and words filtered out of full-text search phrases because they add no value to a search. For example, full-text search ignores words such as a, and, the, and my. If your search contains ignored text, your results can be limited. We recommend using search terms that do not contain ignored text.
Your search cannot include wildcard characters, which are special characters used for unknown text. For example, you cannot use *2015 to find everything ending with 2015. Your search results would contain everything that begins with 2015. Examples of wildcard characters include *, ?, [ ], !, and #.
Scenario 1
A Northern Trail Outfitters marketer wants to update the following URL: http://www.sample-company.com/search/full-text/?id=Jul2015. Searching for the following words or phrases would return the specified URL:
- http
- www
- sample
- company
- com
- search
- full
- text
- id
- Jul2015
You can also use the beginning portion of these words or phrases, such as sam, co, or Jul. If you searched on ample or 2015, this URL does not return because the portions of the URL separated by punctuation do not begin with ample or 2015.
Scenario 2
A Northern Trail Outfitters marketer wants search for their January 2015 Folder. Searching for the following words or phrases would return the specified email address:
- January
- Folder
Ignored Text
<empty space> ! " # $ % & ( ) * + , - . / : ; < = > ? @ [ \ ] ^ { | |
} ~ ‚ „ … † ‡ ‰ ‹ “ ” • – — › ¡ ¦ § « ± ¶ · » ¿ × ÷ _ |
0 1 2 3 4 5 6 7 8 9 |
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
.com about after all also an and another any are as at be because been before being between both but by came can come could did do does |
each else for from get got had has have he her here him himself his how if in into is it its just like make many me might |
more most much must my never no now of on only or other our out over re said same see should since so some still such take than |
that the their them then there these they this those through to too under up use very want was way we well were what when where which while |
who will with would you your |
