Imports

To build subscriber lists, import data into Email Studio. For each member ID, you can run up to 10 imports simultaneously.

When importing subscribers, the system logs these results for you to review.

• Name of your import file
• ID of the list into which the subscribers were imported
• Number of subscribers imported
• Number of existing subscribers updated with new data
• Number of records in your import file that weren’t imported
• Data fields for each subscriber record that wasn’t imported and the reason why

If you choose to be emailed after the import completes, the email includes a log file in the same format as your import file with information about the skipped records. The body of the email itself summarizes the import results.

If you don’t choose to be emailed after the import completes, the final dialog box of the Import Subscriber wizard provides a summary of results. You can also download a detailed log file in the same format as your import file.

Review the log file to see why certain records were skipped, including:

• The email address is unrecognizable. For example, the @ symbol is missing or the period after the domain name is missing, such as domaincom versus domain.com.
• The data that’s mapped to an attribute with restricted values doesn’t match any of the possible values defined for the attribute.
• The data that’s mapped to an attribute isn’t the same data type as the attribute. For example, the import file contains $1,000 for an attribute defined as numeric, which accepts numbers only but no symbols.

• Import Subscribers from a File
  You can import email subscribers to Email Studio in Marketing Cloud Engagement by uploading a CSV file.
• Import File Requirements for Marketing Cloud Engagement
  Add subscribers by placing the data using specific columns before importing. Ensure that the file meets the proper requirements to successfully import the subscriber data into Email Studio.
• Import Microsoft Outlook Contacts
  You can use Marketing Cloud Engagement to send emails to the contacts you keep in Microsoft Outlook. In Outlook, prepare and export the contacts who have given you permission to send marketing messages. Then, import the contact data into Email Studio.