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Email in Marketing Cloud Engagement
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            Insert the Link in Your Email

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            1. Salesforce Help
            2. Docs
            3. Engagement: Email Studio

            Insert the Link in Your Email

            For the system to pass parameters to your landing page, the landing page hyperlink must be designated a conversion tracking link within Email Studio when inserted into the email.

            The example shows how to construct that link and what a sample link looks like:

            j=%%jobid%%&sfmc_sub=%%SubscriberID%%&l=%%List_%%&u=%%JobURLID%%&mid=%%MemberID%%&jb=%%_JobSubscriberBatchID%% https://www.example.com/?j=59959959&sfmc_sub=91428539&l=4454454_HTML&u=193635789&mid=508826jb=0
            1. Select Conversion Tracking Link when inserting the landing page link in the email.
            2. For an HTML paste email, add a conversion="true" attribute to the HREF link.
            Example
            Example 
            <a href="http://www.northerntrail.com/productlist.asp" 
conversion="true">www.northerntrail.com/productlist.asp</a>
             
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            Salesforce Help | Article