Email Studio Measures Best Practices and Tips

To return the most specific data and to protect performance, provide as much information as possible to narrow the scope of your measure:

• Give your measures a specific time range. By default, you can select records from the last 180.
• Use job-specific criteria for further narrowing. For example, select records where Sender Profile is X or Email Name is Y or Subject Line is Z.
• To narrow the scope for the measure, enabling more indexing and more performance, add job criteria.
• When qualifying a measure, ask yourself why "Clicks in the last 60 days" is valuable unless it is qualified. Click on what? A link that starts with? A particular email? Qualify to narrow the scope of exactly what it is--an Unsubscribe click is also a Click if unqualified.
• You cannot easily find the statistics by From address. With Measures you can define a statistic given the conditions of the job ID and the From address.
• Monitor the process of your segmentation by using a data filter in an Automation Studio filter activity and tying that activity to an automation. You can see status, running or completed, and display notices when running a massive segmentation.
• Measures cannot create a list of subscribers who have never clicked or never opened an email. Use the Subscriber Engagement Report to view your subscribers' activities and gather the required information from that source.