You are here:
Identify Unique Subscribers Using Keys in Marketing Cloud Engagement
Identify unique subscribers by a value that isn’t an email address by enabling subscriber keys. Changing your implementation to use subscriber keys takes careful planning to avoid losing data during the process. To learn the best way to prepare and migrate your data, work with your account executive.
When organizing your migration data, make sure that every subscriber record contains a unique value for the subscriber key. The migration process can take up to one week during which your account can’t send messages or process imports.
- Contact your account executive regarding your data structure and planning the migration.
- Choose an identifier for your subscriber key, and apply those values to every subscriber.
- If you use SOAP API, modify your code to include the SubscriberKey property for all Subscriber and Retrieve calls.
Did this article solve your issue?
Let us know so we can improve!
