Partner Seed Lists

Seed Lists and Inbox Placement

Engagement metrics can decline unexpectedly if emails are sent to the Spam folder. Inbox service providers don’t issue standard inbox placement results that Marketing Cloud Engagement can track. Seed Lists are interspersed throughout the audience of an email campaign for the seed list inbox.

Seed List Administration

You can set up and maintain seed Lists in the AppExchange application. The partner AppExchange application creates and updates seed lists in Marketing Cloud Engagement using a Partner Seed List API.

Seed List Injection UI

You can select partner Seed Lists for injection into an email send. With auto Seeding you can set a default that includes seeds without selecting a seed list for injection. You can select seed Lists in the Email Studio Send Flow and the Automation Studio Email Activity.

Seed List Processing Rules

Seeds aren’t subscribers. Email generation and delivery take different processing paths for seeds than for subscribers. Special Seed List processing features include:

• Email Personalization Rendering: Dynamic email content is automatically rendered for Partner Seeds without the need to manually create attributes for seeds.
• Subscriber Management: Partner Seeds aren’t added to the All Subscribers list (included in Contact Counts) and aren’t susceptible to Hard and Soft Bounce processing and unsubscribe actions.
• Super Messages: Partner Seeds don’t count toward super message utilization.
• Tracking: Partner Seed open and click activities aren’t included in tracking reports. Results vary depending on the open and click behavior of the seed technology in use.
• Batched See List Injection: Partner Seeds are broken into batches and interspersed throughout the send process to avoid all seeds being delivered at one time.

Email Studio

You select partner Seed Lists on the Configure Delivery step of the Email Send Flow. Partner Seed Lists aren’t required and are visible only if you create at least one seed list. You can install more than one partner application with a mix of available seed lists.

Automation Studio

You can inject seed Lists into email sends through Automation Studio. Partner Seed Lists selection is configured in the Email Activity send flow. Automation Studio Email Activity functions like the Email Send Flow, but you can limit the number of automated sends that include seeds with varied automation times.

Auto Seed Administration

Set up Auto Seed in the Partner Application.

Auto Seeding

Replace manual seed selection by enabling Auto Seeding, which automatically includes seed lists in any Email Studio or Automation Studio send as long as the configured audience size threshold is exceeded. Select a single seed as the source of Auto Seeded sends.

Other considerations:

• Any manually selected injection overrides the Auto Seed settings.
• The current Auto-Seed settings aren’t prefilled in the partner seed list section of the Send Flow or any other indicator that Auto Seeding is in place.
• One seed list per MID can be selected for Auto Seeing. With multiple partner seeds lists, only one partner can have a seed list selected.