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Profile Center for Marketing Cloud Engagement
The Profile Center is a web page where subscribers enter and maintain the personal information that you keep about them. When you import a list in Email Studio, you can import attribute values for your subscribers. Subscribers can see this information in the Profile Center and update and add to it. Every email that you send through Email Studio contains a link to the Profile Center for subscribers to use.
The link to the Profile Center is included by default in emails based on the standard templates. To disable the default link, in Setup, go to . For HTML emails, you're prompted to include the link when building the email. Subscribers see all the attributes defined in your account that you don't mark as hidden. If the attribute is read-only, subscribers can see the value but can’t change it.
The Profile Center includes a global opt-out option. The Profile Center also works closely with the Subscription Center.
What Goes in the Profile Center
The Email application uses the information in the Profile Center to personalize emails sent to your subscribers. The links in each email send connect your subscribers directly to their Profile Center page, and subscribers can access their Profile Center page to view and change this information.
To help protect the privacy of your subscribers, be sure that the information you enter in the Profile Center doesn’t include sensitive or personal information. Include only the information necessary to manage the profile. If an email is forwarded to another person via an email client instead of Forward To A Friend, the link in the email leads to the original subscriber’s Profile Center, Subscription Center, or Unsubscribe page.
To change the Profile Center’s color and logo, see BrandBuilder.
- Preview the Profile Center
Preview the subscriber profile center in Email Studio.
