Publication Lists in Email Studio

Send an email or SMS messages using Email Studio in Marketing Cloud Engagement.

When you send an email message or SMS message to a data extension, select a publication list. Publication lists are required to allow subscribers to opt out of sends to data extensions. Publication lists make it possible for subscribers to opt out of a category of sends without opting out of all messages from your organization.

For user-initiated email messages, the system uses the publication list exclusively to prevent sending to subscribers who have opted out. For MT SMS communications, the system adds opted-in subscribers to the list of people to receive the SMS message and also prevents sending to subscribers who have opted out.