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Email in Marketing Cloud Engagement
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            Search all of Salesforce Help
            Purchase and Configure a Domain

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            1. Salesforce Help
            2. Docs
            3. Engagement: Email Studio

            Purchase and Configure a Domain

            Purchase and configure a Marketing Cloud Engagement domain if you don’t already have one. Purchase a domain then configure it to point to Salesforce DNS servers for Engagement.

            Only use a dedicated domain if you can’t support DNS delegation or DNS hosting. If applicable, you can purchase a domain for dedicated use in Marketing Cloud Engagement. Follow our recommended best practices for naming your domain. If your company’s name is Example and your primary domain is example.com, purchase a related domain such as example-email.com.

            Note
            Note Country, industry, or registrar issuance restrictions or limitations related to certain top-level domains (TLDs) can impact your ability to purchase certain domains. For example, .org or .edu.

            Choose the domain registrar you want to use. In this example we use Hover.com as the domain registrar.

            Note
            Note Some domain registrars have limitations regarding the types of domain names that can be purchased or have limitations in the settings associated with your purchased domain name.
            Important
            Important Any information you provide to your domain registrar could be made public. WHOIS privacy generally protects your information from public view, but could be subject to change in the future. You are solely responsible for the data you provide to the third-party domain registrar.

            Best Practices

            • Use the simplest, best branding to represent your company when naming your domain. For instance, your company name is Example and your domain name is example.com. Ideally, use a subdomain under example.com for your Sender Authentication Package domain or Authenticated Private Domain, such as em.example.com or e.example.com. If both subdomains are in use, consider using a prefix like mail, email, mm, or info.
            • Avoid choosing a domain or subdomain that contains words or terms that don’t represent your company brand, such as Salesforce or sf.
            • Use only top-level domain (TLD) names such as .com instead of using either .org, or newer TLDs such as .online.
            • Renew your domain name before it expires. Renewal can be annual or on a longer term use contract. Not renewing your domain name before its expiration can result in poor email deliverability and broken images and links.

            Purchase and Configure Your Domain Name

            1. Go to the website for the domain registrar that you chose. For example, go to http://www.hover.com.
            2. Search to determine if your preferred domain name is available to purchase. For example, on hover.com, use the landing page search bar to check domain availability.
            3. If your domain name is available, you’re ready to go. If not, domain registrars sometimes can suggest close alternatives as hover.com does.
            4. When your preferred domain name is ready to purchase, put it in your shopping cart and head to the checkout.
              Note
              Note It’s not required to purchase additional Email options that appear at checkout, such as adding a large storage mailbox.
            5. Complete checkout.
            6. Open the registrar account for the domain that you want to use.
            7. To name your servers, find the naming option.
              On hover.com, the option is Nameservers.
            8. Edit the server name. Add and rename servers until there are four that follow this naming convention.
              1. ns1.exacttarget.com
              2. ns2.exacttarget.com
              3. ns3.exacttarget.com
              4. ns4.exacttarget.com
            9. Save your named servers.
              Note
              Note The configuration process can vary depending on the domain registrar that you use.

            Contact Salesforce when your domain name is registered and your DNS server names are updated. If you intend to use the domain for an SAP setup, complete the SAP form. If you intend to use the domain as a private domain for sending, reply to the private domain email. If you’re unsure how to proceed, contact Salesforce Customer Support.

             
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