Select Audience

Audiences

The audience types displayed in your account can be different depending on the features enabled.

Note To view Audience Builder audiences, you must have permission to view audiences. You can only send emails to data extensions that were created in Audience Builder. Data extensions created elsewhere can’t be mixed with Audience Builder data extensions.

Marketing Cloud Connect: Send to Sales and Service Cloud Reports, Campaigns, and Data Extensions

Marketing Cloud Connect users can send to Sales and Service Cloud campaigns, reports, and data extensions using the same interface. These audiences appear in their own category of folders in Select Audience. The audiences from other clouds don’t display.

Send to Multiple Data Extensions

When enabled in your account, this feature allows you to send to multiple data extensions. Contact your relationship manager to enable this feature.

Send to All Subscribers

When enabled in your account, this feature allows you to send to all subscribers.

CC and BCC

When enabled in your account, carbon copy or blind carbon copy recipients to an email send who aren’t members of the targeted audience. You’re charged for each CC and BCC email sent.

Enter plain text email addresses, personalization strings, or AMPscript for CC and BCC. This feature works differently based on the type of CC or BCC value you enter:

• If you enter plain text email addresses, each email address copies to every email sent to the targeted audience. For example, if you send to a targeted audience that contains 1,000 subscribers, 1,000 emails are sent to each CC and BCC recipient, in addition to the 1,000 emails sent to the targeted subscribers. For example, if a send goes out to 1,000 subscribers, with 1 CCed email address, 2,000 emails of your subscription would be used.
• If you enter personalization strings or AMPscript, email addresses are copied on emails to subscribers to which the personalization strings or AMPscript resolves. For example, if your CC value is %%AccountOwnerEmail%% then the email address found in the AccountOwnerEmail field for each targeted subscriber are copied to that subscriber's email. If no value is found for the targeted subscriber, then the email isn’t CCed for that subscriber.

Using personalization strings or AMPscript impacts sending speed. Sends require more time to process when personalization strings or AMPscript is used. The length of the delay increases with the number and complexity of AMPscript functions and personalization strings used for CC and BCC.

The email sent to a CC or BCC email address is identical in every way to the email sent to the targeted subscriber. CCed and BCCed recipients receive the exact same email that the associated subscriber receives.

The system doesn’t create a subscriber for CC or BCC email addresses. All tracking activity performed by a CC or BCC recipient relates back to the targeted subscriber. Emails sent to CC and BCC recipients aren’t included in Total Sent or Total Delivered numbers in tracking.

Opens and clicks track back to the subscriber key of the targeted subscriber. For example, if I send to example@nto.com, and CC exampletwo@nto.com and the email is opened by exampletwo@nto.com, tracking shows an open for the example@nto.com subscriber. There isn’t a note of the exampletwo@nto.com subscriber.

Note If CC or BCC recipients unsubscribe, it unsubscribes the actual subscriber.