Send Logging in Email Studio

Use send logging in Email Studio to obtain run-time information about email send attributes for use in reports and data extracts. You can also use information in your send log to provide information for highly available clicks. Send logging gives you access to data not available via standard tracking functions. You can specify how long that information remains available depending on your data retention needs.

To use send logging, create a data extension using the send logging template. Each account can use one template and data extension for email messages and one template and data extension for SMS messages. Each data extension includes required fields with values used to identify the send, subscriber, and other information. To keep additional information in the send logging data extension, create a column in the data extension to contain it. The column names in the send logging data extension must match the attributes or field names in the sendable data extensions to log values.

Run a query activity in Automation Studio on the send logging data extension to return report data on the information contained in that data extension.

Use AMPscript to determine the context for displayed content and pull information from a send logging data extension related to that context. For example, you can display different content depending on whether that content displays in an email or a web page. Specify a context to use values obtained via send logging. The send log data extension only logs information from user-initiated sends, triggered sends, and A/B test sends.

Your account must use the send logging and data extension features. Contact your relationship manager for more information about enabling these features.

Note To record Content Builder test sends, contact your relationship manager to enable this functionality.

Important Create all Send Log Data Extensions with Data Retention enabled and with the option to delete Individual Records selected. For more information, see Manage Policies for an Email Studio Data Extension.

• Create an SMS Send Logging Data Extension
  Create a data extension in Email Studio to store SMS send log data.
• Create a Push Notification Send Logging Data Extension
  The send log stores data about each of your sends in a data extension. Only push notifications and inbox messages are included in the MobilePush (in Marketing Cloud Engagement) send log. You can use send log data in reports and other data extracts.
• Create an Email Send Logging Data Extension
  Create a data extension in Email Studio to store email send log data.
• Enable Send Logging for a User-Initiated or Triggered Send
  Enable send logging in Email Studio to track user-initiated and triggered send data in a Marketing Cloud Engagement data extension.
• Send Logging Best Practices and Tips
  Here’s a list of best practices for send logging in Marketing Cloud Engagement. Follow all general data extension best practices for send logging data extensions as well.