Set Up the Dynamic Content Area

Follow these steps to set up the dynamic content area for sharing to different social networks in Email Studio.

1. In your email, click the content area you want to hold the dynamic content, then choose Create Dynamic Content.
2. In the drop-down menu in the Dynamic Content window, choose the subscriber list or sendable data extension that contains the SocialNetwork attribute.
3. In the Default Content section, click Browse and select the content displayed if there are no matches for a subscriber's preferred social network.
4. For the dynamic content rules, click the first drop-down menu and choose Social Network.
5. In the second drop-down menu, select Is Equal To.
6. In the third drop-down menu, select the social network for the created content area.
7. Click Browse under the rule and select the content that corresponds to the social network you chose.
8. Click Add Rule and add another rule for each social network for which you have content.
9. When you have covered all of your social networks, click OK. The dynamic content area will display the default content you have specified.